The current banter between Zambia and Ghana is a reminder of something very simple but powerful: when people don’t travel or experience other cultures, it becomes easy to misunderstand them. And when something is unfamiliar, the first reaction is often shock — followed by ridicule. What we don’t understand, we sometimes label as “strange” or even inferior.
But culture is not meant to be mocked. It’s meant to be explored.
Take Fugu, for example — the traditional woven attire from Northern Ghana. Years ago, Kente also felt “different” to outsiders. Today, Kente is celebrated globally. It’s worn on international stages, at graduations, in fashion shows, and in music videos. It no longer looks strange to the world because we told its story well.
So instead of being offended by the current ridicule, this is actually the perfect moment to introduce Fugu to the world.
Let’s market it.
Let’s style it.
Let’s tell its story.
What people laugh at today can become what they admire tomorrow.
Interestingly, the Northern Region of Ghana is already having a strong year. From the rising global demand for shea butter, to IShowSpeed’s visit to the Shea Butter Museum, to the international spotlight on our President wearing Fugu — the world is paying attention.
This is not embarrassment.
This is opportunity.
Culture travels when we carry it with confidence. And Fugu deserves its place on the global stage — just like Kente did.
Let’s not hide it.
Let’s sell it to the world.
Efe Keyz
#kente #fugu #ghanatourism
