Swift announced the album on her website shortly after a countdown timer expired at 12:12 a.m. Tuesday. No release date was announced, but her site said vinyl editions of the album would ship before Oct. 13.
Fans have long theorized that Swift’s 12th album would soon arrive. On Monday, Taylor Nation — an official branch of the pop superstar’s marketing team — posted a TikTok slide show of 12 images with the caption “Thinking about when she said ‘See you next era…’” Swift is seen wearing orange in every image.
A special limited vinyl edition of the album will be released in “portofino orange glitter,” according to a pre-order page on her site.
Sensing a pattern, eagle-eyed fans noticed that 12 minutes earlier, the popular “New Heights” podcast posted a tease for Wednesday. The show, hosted by Swift’s boyfriend and Chiefs tight end Travis Kelce alongside his brother, former Eagles center Jason Kelce, posted an orange image on social media with a mysterious silhouette, many believing to be Swift.
