By Vivian Amoah
Madam Rebecca Ekpe, Vice President of the Ghana Journalists Association (GJA), has urged journalists to remain responsible and ethical in their work, particularly in the face of rising misinformation and the growing use of artificial intelligence in the media space.
Speaking in an interview at the World Radio Day celebration, Madam Ekpe said the Association consistently encourages its members to uphold professionalism and accountability.
“What we do every now and then is to encourage our members to be responsible in the work that they do,” she stated.
She noted that the President of the GJA frequently emphasizes this message during press conferences, stressing that journalists must act responsibly at all times.
According to her, this call has become even more critical in the current AI-driven era, where misinformation, disinformation, mal-information, and distorted news continue to circulate within the media ecosystem, especially on social media platforms.
Madam Ekpe observed that social media has become part and parcel of modern journalism, making it necessary for media practitioners to be more cautious and discerning in their reporting.
“As an Association, we talk about the need to be circumspect,” she said, adding that journalists must understand how digital tools can be misused to spread falsehood.
She further called on media owners to invest in training and capacity building for journalists so they can effectively and ethically use artificial intelligence tools.
While acknowledging the benefits of AI in enhancing journalism, she stressed that proper training and strong ethical standards are essential to protect the credibility of the profession.
World Radio Day is celebrated globally to highlight the importance of radio in promoting access to information and strengthening democratic governance.
