Leading beverage company, Coca-Cola– has relaunched its “Share a Coke” campaign, aiming to create friendship and lasting memories with consumers.
The brand first launched the campaign in 2011, introducing a type of bottle customisation where customers saw their names in place of the company logo.
Coca-Cola is reactivating the initiative in line with modern trends as more people connect online and offline, a release copied to Ghana News Agency stated.
“Meaningful connections thrive both online and offline. While digital spaces keep us close, it’s those shared moments in real life that make for long lasting memories, yet the physical ‘third spaces’ that nourish these meaningful connections are in decline.
“Share a Coke” is celebrating the friendships that define this generation, and the spaces that allow in real life moments of togetherness to thrive,” the company noted.
As part of the activation, the company together with its authorised bottler, Equatorial Coca-Cola Bottling Company, (ECCBC) hosted a fun-filled event at the Savannah Garden, in Accra, to celebrate the new campaign.
The gathering brought together consumers for a series of unique “Share A Coke” experiences, as guests created lasting memories and new connections, sharing personalised Coca-Cola cans and bottles.
“In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection.
“Share a Coke” reminds us that memories happen when we come together and experience the real magic of human connection…
“Those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola, make life so special,” Seshnee Naidoo, Senior Director, Franchise Operations, Equatorial Africa Region, at Coca-Cola, stated.
Mr Felix Gomis, Managing Director, Equatorial Coca-Cola Bottling Company (ECCBC), West Africa Country Business Unit (WACBU) was excited about bringing the “Share a Coke” campaign to life across Ghana.
“This initiative illustrates our commitment to providing consumers with unforgettable experiences that connect with our consumers in a personal and meaningful way,” he added.
“Share a Coke” live concert, is scheduled to take place June 28, at the Accra Ghud Park, where attendees will enjoy performances from some of Ghana’s top musical talents.
Beyond the concert, the company said consumers would experience the campaign at vantage points, including Melcom and Shoprite stores at the Accra Mall, Marina Mall Airport, Osu Shoprite as well as Palace Mall Spintex.
“Share a Coke customisation caravan will also bring the experience closer to fans on campuses, where they can customize their Coca-Cola bottles and participate in exciting fun games,” it added.
The campaign also introduces the “Share a Coke Memory Maker” – an online digital experience that allows patrons to create memes with friends and family while enjoying a refreshing Coca-Cola.
GNA